Antam Initiates Revamp of Mobile Application to SuperApps to Enhance Services
PT Aneka Tambang Tbk (ANTM) or ANTAM continues to demonstrate progressive steps in digital transformation by initiating a major revamp of the ANTAM Logam Mulia mobile application to create a SuperApps that integrates various precious metal services into one unified digital platform. ANTAM's Corporate Secretary, Syarif Faisal Alkadrie, stated that this initiative is part of ANTAM's strategy to provide more modern, relevant, and user-focused technology-based services. The goal is to deliver a better and comprehensive digital experience for customers and add value in the digital era.
Through this initiative, ANTAM aims to enhance the user interface and user experience (UI/UX) and add new features to the application. One notable feature is the integration of the digital gold service BRANKAS (Berencana Aman Kelola Emas) and physical gold sales into a single app ecosystem, allowing users to invest, educate, and transact in both physical and digital gold within one integrated application.
The initial launch of the ANTAM Logam Mulia app in March 2025 as a digital gold transaction platform highlights the importance of this revamp in improving user comfort, keeping pace with technology advancements, and maintaining ANTAM's position as a leader in digital-based precious metal services in Indonesia. Anticipated enhancements in the purchasing feature of the Antam Logam Mulia app are expected to be implemented in the next two weeks, demonstrating ANTAM's commitment to accelerate development in building an inclusive, innovative, and reliable gold investment ecosystem.
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